Description:

This academic course is intended for the formation of professionals who will be capable of manage and operate any type of private or public sports organization: teams, leagues, federations, associations, institutions, athletic programs in schools and universities, sport venues, entertainment centers and all kinds of sports-related activities, as well as developing skills for decision making in these enterprises.

Aimed at:

• Professionals in any area within a sports organization, wishing to update and complete their knowledge of the sports industry, as well as broaden their vision of other interrelated areas within a sports organization.
• Athletes and coaches wishing to extend their knowledge of the world of sports and complement their development in the field of sports management.

Program:

• Strategic Planning and Finance in Sports Businesses
• Communication and Public Relations in Sports
• Institutional Organization in Sports
• Marketing in the Sports Industry
• Managerial and Negotiation Skills in Sports